Build an online presence for your music brand and watch your audience grow. It sounds simple, but creating, promoting, and maintaining multiple social media platforms isn’t always easy. Making a website, blog, or online store should be the first step in any musician’s digital marketing strategy. Having an online presence is critical for any brand to establish credibility and build trust with customers. Whether you are starting from scratch or want to revise your current presence, these 10 tips will help you create an excellent online presence for your music brand.

 

Communicate with your audience

The more content you share, the more likely people will discover your brand. However, if you don’t engage with your audience, people will move on to something more relevant to them. This is why communication is key. How are you connecting with fans? What topics are you discussing? What type of language are you using? How often are you posting? If you have an online presence and don’t communicate with your audience, you’re limiting yourself to only a few people who happen to find your website. On the other hand, if you communicate with your audience, you open yourself up to an unlimited number of people who could potentially find and connect with you.

 

Promote your content with paid ads

Paid ads and marketing can help your brand get discovered on social media and in search engines. By targeting specific audiences through Facebook, Google, Twitter, and other platforms, you can promote your website, blog posts, and videos to a wider audience. The key to utilizing paid ads effectively is to understand the content people are currently consuming, create similar content and then promote that content to the people who would be most interested in your brand. Keep in mind that social media platforms are always changing. Facebook recently made some significant changes to its algorithm that put more emphasis on personal connections and interactions, while reducing the visibility of brands and businesses in user news feeds. This change could dent your organic reach and ad revenue, so be sure to stay on top of trends and keep a close eye on your analytics to ensure you’re getting the most out of each ad spend.

 

Make your website mobile-friendly

At least half of all internet users visit a mobile device each month. A majority of these mobile users are millennials, so having a mobile-friendly website is crucial for reaching this demographic. Studies show that people who visit a website via mobile are more likely to purchase from the brand than those who visit from a desktop computer. Discovering a website that’s not mobile-friendly can be frustrating, resulting in the user abandoning your site for another. Make sure your website is mobile-friendly so that users can access your content and make purchases easily, even if they’re on the go.

 

Use effective photos and videos in your marketing

Some studies claim that images are processed by the human brain in as little as 13 milliseconds. If a picture is worth a thousand words, then a video can be worth a thousand images. Videos can dramatically boost your website’s SEO and click-through rates. They are also great for building brand awareness and connecting with your audience. However, they may require some upfront investment, whether that means hiring a video company, renting a studio, or purchasing video equipment. It’s a good idea to start out with photo collages or stock images as you are building your brand. Once you have collected enough followers, you can start creating original content.

 

Add a lead generation form on your website

Whether you have a website or blog that generates leads, you may want to consider adding a lead generation form. A lead generation form is easy to collect information from site visitors, like their names and email address, so they can be added to a mailing list and receive regular content from your brand. Tools like Leadpages and Clickfunnels will allow you to quickly and easily create a lead generation form right on your website. Leadpages also integrates with WordPress, so you can add a lead generation form to your blog with just a few clicks. Adding a lead generation form to your website will help you start growing your mailing list and increase brand awareness at the same time.

 

Add branding to all of your platforms

Brands are nothing without consistency. Once you’ve found the ideal image for your brand, be sure to use it on every platform where you have an online presence. From your logo to your profile picture, every detail should be consistent across all social media platforms. Be sure to use the same username on every platform you’re on. You may even want to consider having the same header image on each platform. It may seem like overkill, but consistency is key when it comes to branding your music and brand.

 

Create quality content for your blog

Blogs are an excellent way to establish yourself as an authority in your niche. They also offer an opportunity to create a large amount of content and link to your website and social media platforms. Similar to how you would create content for your website, you’ll want to create high-quality content for your blog. This means spending enough time researching your topic and creating an article that covers all the bases, while also being engaging and useful for your audience. With that being said, don’t worry about creating dozens of long, drawn-out articles. You can also curate content, which means gathering and organizing content from different sources and compiling it into one article. This can significantly cut down on your blogging time, freeing you up to create even more content.

 

Partner with influencers in your niche

Influencer marketing has become a standard marketing tactic in the digital space. It’s a great way to gain brand exposure and connect with new audiences. If you’re part of a niche, there are likely plenty of influencers in that area who have a large following. There are a few ways to find these influencers and begin building a relationship with them. You can find them on social media platforms like Facebook, Twitter, and Instagram. You can also use third-party websites, like BuzzSumo, to find influencers in your specific niche and track how many followers they have. Once you’ve identified a few influencers, be sure to reach out to them and offer to collaborate.

 

Summing up

Building an online presence can be daunting, especially when you’re just starting out. There are so many things to consider, from what platform you’re going to use, to the type of content you’re posting. Fortunately, if you follow these tips, you’ll be well on your way to creating an excellent online presence for your music brand.