Does the age and gender of the client affect colour perception? 

Does the age and gender of the client affect colour perception?

It is often said that „Men are from Mars and women are from Venus”. Everyone will agree with this sentence because our brains are different.

The same is true when looking at age categorisation. People change over the years and their tastes change with them.

But one thing remains the same: our eyes. Our eyes, which love colours. Paper or television advertisements are 30% more likely to engage the viewer through their colour scheme. And how can you make them engage yours?

 

Women

 

According to research, women are more susceptible to the influence of colour than men. They respond to it more strongly.
This probably stems from the fact that they are better at noticing differences among colours and are more open to experiencing new combinations.
Women prefer yellow and red

 

Men

 

Men, especially in the western part of the world, have quite a big problem with perceiving the contrast between green and red. It is therefore worth avoiding such combinations if your target customer comes from these regions.
In addition, men, contrary to women, prefer orange and blue (57% of men say blue is their favourite colour).

 

Some of you are probably asking yourselves: what about age?
Well…

 

Children

 

Children feel very comfortable in colours that contrast strongly and are bright. Vivid like themselves. This includes red, yellow, blue, purple, green, and orange.

Teenagers

 

Teenagers are a completely different story. During adolescence, they display a psychological attitude of rebellion, which is associated with the need to surround themselves with dark colours.
The main ones include black and shades of grey.

Adults

 

Adults choose muted colours. They are less inclined to experiment, so they stick to their favourite shades.

Older people

 

Older people, on the other hand, prefer calm, muted, and dignified colours. Shades of soft blue, beige, or brown.

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