Visuals in marketing – reach more and sell more
Learn how to use visual content in your marketing – it works really well, and can help you grow your business.
People following directions with text and illustrations do 323% better than people following directions without illustrations. (Springer)
Marketers rate visual marketing as: 49% – Very Important 22% – Important, and 19% – say that their strategy is nothing without visual content. (Venngage)
Infographics have had the biggest increase in usage among B2B marketers in the last four years – now at 67%. (Content Marketing Institute)
Publishers that use visual content grow traffic 12 times faster than those who don’t.
In responses to a recent survey, 95% of B2B buyers said that they wanted shorter and highly visual content.
49% of marketers primarily use visual content on blogs and websites followed by social channels such as Facebook and Instagram. (Venngage)
When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. (Brain Rules)
VISUAL BUSINESS – better business!
Learn how to grow your business through top-quality visual content – that sells, evokes specific emotions and specific actions in your audience.
Over 75% of eCommerce shoppers say product pictures are very influential when they’re deciding whether they want to buy a product online.
Dynamic images sell 32% more.
67% of consumers consider clear, detailed images to carry more weight than product information or customer ratings. (Source)
We have a visual memory, so we remember the graphic content faster and longer (65% of the information after 3 days.
The most common mistake when planning an advertising campaign is too much information placed on the screen.
Repeated exposure of the company logo makes it more memorable and recognizable, even after a long break from a given brand.
Airbnb‘s statistics confirm that with a good visual strategy, earnings increase by 40%, 24% more people book accommodation, and 26% increase the price of an average hotel night.
Experts, after thorough analysis, note that in the entire shopping chain the consumer has on average more than 12 times contact with the packaging and only 2-3 times with the product itself.
There are several rules in perceiving images. One of them is the balance rule. The optical focal points are at one-third of the distance from the edge. This is where our eyesight stops for longer when we look at a given image. This is the image space that is used to place a basic, short advertising slogan to maximize the chance that it will be noticed and remembered.
Building brand awareness is not only at our awareness level. Even if we are not able to reproduce the content of an advertisement, it still affects our subconscious.
11 amazing facts about ads – learn how to improve your advertising
More than $500 billion is spent on advertising each year around the world.
It is very important that advertising is suggestive – the message should be as convincing as possible. Each person is persuaded by a different argument, therefore it must be adapted to each consumer.
In modern advertising, two basic functions can be seen: informative and emotional. The first one is to convey the necessary content, while the second one is to persuade a person to buy a particular Brand.
Survey participants aged 51-65 more often declared that an effective advertising message should be: short (55.6%), interesting (37.8%), and written in plain language (35.6%).
The image of the world of advertising reflects the image of the world of the group of buyers to whom it is addressed.
Perception and memory of ads depend not only on psychological laws. The content of an advertisement must be as good as the composition. The colours and themes used in the advertisement are also important.
90% of the information sent to the brain is visual information.
Almost 60% of the respondents considered the image to be the most important element of advertising, followed by words (26.2%) and music (11.8%).
IRCenter research also shows that people do not buy online spontaneously. More than 7 out of 10 purchases were caused by a specific, pre-existing need.
