46,1 % of people say that the appearance of a website is the most important criterion for assessing the credibility of a hotel.
Holiday destinations with professional websites are more easily searched online and have significantly higher prices than those without or with an outdated website.
The way of finding accommodation has changed dramatically since the widespread use of the Internet. When we want to find a suitable holiday destination: we go to websites (booking, Facebook, etc.), look for a suitable place, look at photos, read guest reviews and check ratings. Ideally, we also see the website of the place we want to decide on. This reassures us that we have come to the right place. Based on all these factors, we make our choice.
The most important thing, however, is the image and how the holiday accommodation is presented. This will be ensured by a website, or business card, in which we can present our facility in the best light focusing guests’ attention on the facilities we offer.
A hotel website should be clear, eye-catching, and inspire confidence. Your visitors should instinctively use it and, having seen it, want to come to your venue.
The question is: how do you do this?
10 steps: how do you create a compelling online hotel image?
1. We look at your hotel from every possible angle and find out what the strengths of your venue are. (+ photo shoot)
We come to your hotel, do a photo shoot, look at every part of your hotel and focus on the key benefits that will attract your guests. We make a list of the strengths and weaknesses of your resort. We pay attention to the management you have in place (reception, staff, employees, etc.) – all in order to create the most coherent website image possible.
DIGEST:
Note that there are guests who prefer unmanned travel and those for whom service is important – providing breakfast, dinner, and additional amenities including towels, in-room hairdryer, small fridge, etc. These are important aspects when creating a site. For the former, a site that does not require a phone call and personal contact at the place of stay will work better. For the latter, face-to-face contact will be key – these are people who want to feel hosted and pampered.
2. We get to know the area in which your hotel is located.
We do a thorough analysis of what is located near your place. We check out competing hotels, guesthouses, and accommodations within a 10 km radius. We create a list of nearby attractions and places to visit. We pay attention to the nearest shops and markets. We check the type of area nearby.
3. Identify the group of guests (holidaymakers).
Gather as much information as possible about previous guests. By paying attention to the surroundings (whether the place is in a quiet area or rather in the center of a conurbation), we define the image of the potential guest.
We conduct an interview to identify the group of guests.
Example questions:
How do you imagine the ideal guest?
What age of guests would you like to have?
4. We analyze what you would like your guests to feel during their stay at the hotel.
Leisure has one very important function: it is to evoke an emotion. It is a good idea if you determine what your guests should feel during their stay in your hotel. We will do the same and check that our visions are consistent.
5. choose the keywords that will characterize your hotel.
With an outline and initial analysis, it is worth identifying a few keywords that will be associated with your hotel, the emotions expressed, and, most importantly, that will be relevant to your guests.
6. Finding inspiration.
Now another research. We will offer you different graphic styles, different colors, shapes, and sigils. You’ll choose a few options that you like best, and with that, we’ll have a clear point of view on which way we’re going.
7. We match the color palette.
Taking into account your preferences, audience, and color psychology, we will be able to determine the palette that will be most suitable for your hotel.
8. Do not forget the right font.
The font seems the least important, but it creates a coherent whole. Depending on the visual aspects of your hotel’s website, we will choose a suitable font.
Examples of fonts:
Serif (ornate font) – if you would like to go back in time and create a hotel website with older vibes, this font will work perfectly.
Sans serif- will work well for all modern sites, resulting in readability and clarity.
9. We choose the whole composition and focus on the details.
At the very end, we check each previous point in turn and, together with you, make a list of final touches. The final touches are amazing because only then can we see the whole project and talk about any changes.
10. we create the best websites for leisure facilities!
The website is already in the development process. We set it up to be responsive so that it displays well on computers, tablets, and smartphones. We pay attention to its positioning ( it must be visible and easily searchable for guests).
Now that you know the 10 steps of creating an eye-catching online hotel image, you know that this is quite a challenge. The property must present itself from the best possible side, taking into account the facilities for your guests.
A website is a key to success-it will present all the superlatives in the most profitable and value-adding way. Make your visitors feel confident in their choice with us!
