Mood and Read is a portal that aims to provide knowledge within psychology and business. Additionally, it provides access to copywriting services and business advice.
The audience for Mood and Read
The audience for Mood and Read is mainly women, as well as people interested in business or psychology. The market to which the content is delivered includes the UK, US, PL .
How Mood and Read acquires clients
In order to enable the best service to be provided, good branding and a proper website are needed. To this end, we have designed the website, the branding, and all the marketing materials with a strong emphasis on people. In a business like Mood and Read and the B2B approach, the people portrayed on the website bring trust and attachment. For this reason, we have put a lot of smiling faces.
Why such colors on Mood and Read
Another thing is the colors. Light, delicate, and pastel shades are universal, with more towards women. For this reason, they can be seen in the ‘psychology’ category. The premise is to feel calm while reading and to purify thoughts in terms of self-development.
The dark colors that can be spotted in the ‘business’ category are associated with professionalism, elegance, and efficiency. They are also neutral, but slightly more strongly aimed at men.
You can also note the rounded page finishes, which are not a coincidence. The rounded shapes indicate the modern look and innovation of the site.
Design of the Mood and Read website
Mood and read is a portal consisting of a homepage, two categories (business, psychology), and a contact subpage. The homepage consists of the two categories of the portal listed and an explanation of all the services provided by the site. The category sub-pages are simple to scroll through lists of articles shown with photos and descriptions. In an intuitive way, the user can select an interesting article and read it. On the “contact” page, you can send a message to the portal to enquire or place an order, as well as find detailed offers for copywriting and consultancy services.
What benefits has the Mood and Read branding brought?
The Mood and Read branding has worked out brilliantly – predictions have exceeded expectations. The website is easier and more intuitive to use. Viewers understand the site and are able to quickly find the information they are looking for. The colors, shapes, and structure create a modern image, making the audience feel well looked after on the Mood and Read website. The branding worked brilliantly in terms of the overall business.
