Learn how to present people in photos or graphics so that they catch the eye and are well received.

To do this, we did a series of studies that helped us understand what is important in taking pictures of people. Learn more about our results!

We investigated:

– families in photographs

– individuals

– athletes

Let’s start from families:

We used 12 photographs depicting families for the study. We asked groups of 400 people what they thought of the photos below.

We asked them to rate each of them on a scale of 1 to 5.

Photos from our research:

I will now give you the results:

Respondents rated families that show closeness, hugging, and being with their babies better.

The environment also plays a big role – as families in nature are rated higher – perhaps this is linked to a feeling of greater naturalness in relationships and the perception of feelings as genuine.

And what about individuals?

Would you like to know what kind of person would best represent your services or products?

Curious about who people are most likely to buy a product from?

We used 8 photographs depicting person for the study. We asked groups of 400 people what they thought of the photos below. We asked them to rate each of them on a scale of 1 to 5.

Below you will see all the photos we added to the study. View the photos from left to right – the results are compatible with this setting.

Now I will show you results:

Smiling women are the best rated by respondents.

In subsequent surveys on the purchase of an expensive and cheap product – the results came out similar.

The largest number of respondents would buy a product both cheap and expensive from a woman around the age of 40 who presents a professional, upright posture and smiles.

Last group is athletes:

We used 7 sports banners for the survey. (To check the reliability of the survey, we took two survey samples – 14 images in total). We asked groups of 400 people what they thought of the images below. We asked them to rate each one on a scale of 1 to 5.

Results:

People gave the best rating to a banner consisting of an assemblage of different people training, with women dominating.

Thus, it can be seen that for people, both diversity and women’s participation are important factors in creating banner ads.

Good photos are a tough challenge – as you can see, people like photos that are diverse, but enhanced with a smile. Photos that show emotion and closeness. Photos that have something to do with nature.

For a photo to be successful, it is not enough to make a good acquaintance. The environment, the background and your emotions are also important!

Look forward to more materials we prepare for you.