Business is Visual
KartS Knowledge
We believe that good design is just one aspect of success; above all, performance requires knowledge.
How to Make the Best Photography of People?
Learn how to present people in photos or graphics so that they catch the eye and are well received. To do this, we did a series of studies that helped us understand what is important in taking pictures of people. Learn more about...
Visuals in Marketing – Reach More and Sell More
Visuals in marketing - reach more and sell more Learn how to use visual content in your marketing - it works really well, and can help you grow your business. People following directions with text and illustrations do 323% better than people following directions...
How to create infographic presentations on the web so that they hold your audience’s gaze?
Do you want to know how to create infographic presentations on the web so that they hold your audience's gaze? Find out which and how the presented symbols are chosen by our respondents. For the study, we used 8 photos of similar but different images. We asked...
How To Design the Best Website for Your Business
For 50% of people, a website is the most important information about the business. For the other 50%, it is very important. When you begin a business, one of the first things you think about is a website. A website is an online presence for your business which will...
How to Design A Banner That Stands Out The Crowd
There are lots of different ways to present your company’s brand and its products. From website design to social media marketing, there are numerous opportunities for businesses of all sizes and niches to advertise their brand and their individual products. One...
How to Create the Best Branding: 7 Steps to Successful Branding
In today’s digital world, branding is everything. How you market your business will have a direct impact on how successful it is. A brand is the image and reputation of your business. It’s how people perceive you and your company. Your brand can be used to create an...
What Pictures Do People Like?
Learn how to present people in photos or graphics so that they catch the eye and are well received. To do this, we did a series of studies that helped us understand what is important in taking pictures of people. Learn more about our results! We investigated: -...
Design For Business – How To Improve And Expand Your Business
Visuals in marketing - reach more and sell more Learn how to use visual content in your marketing - it works really well, and can help you grow your business. People following directions with text and illustrations do 323% better than people following...
3 Research-Backed Strategies to Increase Conversion Rates on Your Website
Conversion rate optimization (CRO) is a highly analytical process, as it involves identifying small differences in user behavior and testing different solutions to increase the conversion rate of your website. It can feel like a balancing act between science and art...
Do You Wonder How to Make the Best Visualization of Architecture?
Have you wondered what factors have a key impact on people's judgment? We go to you with an answer. In our research, it came out that for the viewers the most critical four aspects of visuals are: -the time of day -color intensity -perspective -the presence or...
How to Present Your Product in the Best Way and Gain New Customers
Read our research and learn new tips to help you understand the importance of product presentation. A product can be anything. From graphics, apps or a website to clothes and cosmetics. It doesn't matter what kind of product you're selling - it's important how you...
Money, Quality or Ecology – What Factors Are The Most Important to Respondents?
What is important to people when they buy, and how can we influence our customers' decisions? You may be wondering what the key factors are for customers when purchasing products or services. Read the article below to find out more about our research findings and...
Would You Like to Know What Kind of Person Would Best Represent Your Services or Products?
Curious about who people are most likely to buy a product from? We used 8 photographs depicting person for the study. We asked groups of 400 people what they thought of the photos below. We asked them to rate each of them on a scale of 1 to 5. Below you will see all...
How to Make the Best Photography of Architecture?
What factors have a key impact on people's judgment? Here you will find the answer. In our research it came out that for the viewers the most important four aspects in visuals are: - lights settings -color intensity -the time of day -perspective At the very...
Mood & Read BRANDING – learn about the process of creating a website
Mood and Read is a portal that aims to provide knowledge within psychology and business. Additionally, it provides access to copywriting services and business advice. The audience for Mood and Read The audience for Mood and Read is mainly women, as well as people...
An Attention-grabbing Banner? Find Out How to Make the One.
Each of us judges ads and banners individually, but it is possible to detail individual aspects that will improve our evaluation. We were able to collect the factors that affect the favorable evaluation of the audience. If you want to find out what these factors...
How to take photos of the family? 3 factors to pay attention to!
What do you think influences a family's high ratings in a photograph? Read the article and find out the results. We used 12 photographs depicting families for the study. We asked groups of 400 people what they thought of the photos below. We asked them to rate each of...
How important is background in product perception? Find out which backdrop worked out THE BEST!
Explore the opinions of others and find out which interior design is most appreciated by people. For the survey, we used 4 images of similar but different interior photos (to check the reliability of the survey, we took two survey samples - 8 images in total). We...
How to represent money in pictures? Find out the best way to do it… RESEARCH!
Would you like to find out which depiction of money people are interested in the most? Find out how people rate photographs of money and what makes one photograph to be rated lower and another much higher. For the study, we used 8 photographs illustrating money in...
How to set the lights to make favorably photographs? Learn more with our research.
What kind of lighting will be suitable for photography? Find out what lighting is well appreciated by people. For the survey, we used 2 photos of the same building differing in lighting (to check the reliability of the survey, we took two survey samples - 8 photos in...
Do people make an important part of visualization? Explore the results of our research and find out what is KEY in architectural visualizations.
How are people rated on visualizations? Read the article and find out how respondents rated the visualization with and without people. For the study, we used 4 photos of the same building with different numbers of people: from the largest number of people playing a...
How to Present People in Graphics
When you create a visual aid for your audience, it is important to make sure it’s clear and concise. This can be challenging when it comes to presenting people in graphics because we are talking about people, not cars or widgets. Because of that, there are some...
From what perspective take photos to make your audience curious? Discover the perspective that catches the eye!
Do you want to know which frames people are most interested in? Read the article and find out the results of our research. For the survey, we used 4 photos of the same building with different frames (to check the reliability of the survey, we took two survey samples -...
What color intensities will be perfect for photography? Find out if you think the same as others: research
If you are wondering how color intensity affects the attractiveness of a photograph, you have come to the right place. For the study, we used 4 photos of the same building with different color intensities: from the strongest to the weakest, i.e. black and white (to...