KartS Knowledge

Create, print, advertise - why do we need printed company materials? People remember 80% of what they see and only 20% of what they read. 90% of the information sent to the brain is visual.   It is very important not to focus on brand communication alone, but to...

Selling services: What can be done to make it effective? Many people are salesmen, but few of them are effective. To sell and to have quick and big profits from it, we should think about a strategy. The word "Sales" should immediately associate us with three steps: 1....

B2B selling: what is it and what are its most important principles? As many as 61% of salespeople believe that it is much harder to sell a service or product today than it was a few years ago. Business-To-Business selling is mainly characterised by the fact that we...

A diverse world of impressions - advertising on Pinterest For 65% of customers, colour is the most important factor when choosing a product for everyday use. It is only after several encounters with an advertisement that a potential buyer pays attention to a...

Advertising - a developing hornet plague or a productive source of honey? Every day we come across various forms of advertising. From banners to TV commercials, online advertising or the more old-fashioned methods in the form of flyers or advertisements in newspapers....

Show your best side: Facebook advertising Every morning we wake up and start our day with an influx of different information. Radio. The television. Billboards that we pass while driving to work. All these means serve one purpose: to make the recipient interested. The...

Stand out from the competition - create unique branding You may wonder why some brands are successful in a given market and others aren't. Let's give Nike as an example, which is the most popular brand in the clothing industry. Why do so many people buy Nike clothes...

From click to decision - the AIDA advertising model How do you influence people to use product X rather than Y if they have almost the same properties? How to make your product memorable? How do we make our advertising convert the best? There is one answer - EMOTIONS....

Which emotions are effective for advertising campaigns? Everyone experiences different emotions during their lifetime. From the positive and motivating ones to the negative ones connected with sadness, pain or fear. The same is true of advertising. To intrigue...

How to make advertising an effective source of promotion? Nowadays, the world receives between 3,000 and 5,000 pieces of advertising information every day. This leads to an advertising clamour that is felt not only by consumers but also advertisers. The question we...

Instagram - what can you do to create an effective ad and not be overlooked? The number of active accounts on Instagram per month exceeds 1,000,000,000 users. Half a billion users visit the application every day. 1,000,000,000 photos are published every day!  ...

How does colour influence the purchase decision? Colour for every person is a key element when choosing a product, with as many as 65% of people admitting that colour is the most important factor that prompts them to make a purchase. Interestingly, each shade and...

How do graphics influence purchasing decisions? Each of us browses through information on Internet search engines throughout the day. Usually, we also come across advertisements, which, thanks to attractive photographs, are able to make us click and take a closer look...

Fine feathers make fine birds - let's talk about BRANDING Visual identification is the basis of our brand's image. The main idea is to create a clear and coherent market identification and to stand out from the crowd. A visual identification system is a detailed...

Our Top Projects of 2021. Those with a key style or strategy, rated best, or working best.10 - Mood & Read9 - Multiuniverse8 - Oriental Photo Virtual Photography7 - VR Slide6 - Flyme5 - KartS Website 2.04 - Inter ADM3 - Karts 3D Graphic Design2 - Virtual...

Why is a mobile version of a website so important? As many as 19% of people use their smartphones exclusively. After all, we have everything on them! Free access to social media, camera, camera, but also to email and other tools.   It is very important to create...

Does the age and gender of the client affect colour perception? It is often said that "Men are from Mars and women are from Venus". Everyone will agree with this sentence because our brains are different. The same is true when looking at age categorisation. People...

5 ways to double your sales Do you dream of selling more? Would you like to be better than your competitors? Or maybe you are constantly tormented by the question: what are effective sales techniques? There is only one thing you can do, read our 5 ways and implement...

Visual content - develop your business with properly presented content Learn how to grow your business with visual content that your audience loves. 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text....

Social media jungle - how not to get lost and find treasures? Social media is now a very big part of our lives. Find out how to use them effectively in your business - how to get the most out of them?   Tweets with images receive 18% more clicks and 150% more...