If you are wondering how color intensity affects the attractiveness of a photograph, you have come to the right place.
For the study, we used 4 photos of the same building with different color intensities: from the strongest to the weakest, i.e. black and white (to check the reliability of the study, we took two test samples – 8 photos in total). We asked a group of 400 people what they thought of the following photos. We asked them to rate each of them on a scale of 1 to 5.
I will now present the results to you:
The results clearly showed that the color intensity should be high, but not maximum. Respondents overwhelmingly chose the photos with increased color intensity, and those with the strongest colors were chosen second.
The lower the intensity of the colors in the photograph, the lower the respondents’ ratings – black and white photographs fared the worst, while slightly better, but still poorly, were those with strongly reduced intensity.
A golden balance is needed in life as well as in color intensity.
See further results of our survey and find out what is the best time of day to take photos: https://kartsdesign.com/our-researches-what-is-the-best-time-of-day-to-take-photos/
