How to set the lights to make favorably photographs? Learn more with our research.

What kind of lighting will be suitable for photography? Find out what lighting is well appreciated by people.


For the survey, we used 2 photos of the same building differing in lighting (to check the reliability of the survey, we took two survey samples – 8 photos in total). We asked groups of 400 people what they thought of the following photos. We asked them to rate each of them on a scale of 1 to 5.

I will now give you the results:

Respondents chose photos with natural, balanced, and unstressed light.

See further results of our survey and find out How are people rated on visualizations: https://kartsdesign.com/our-researches-how-are-people-rated-on-visualizations/

It is great to share knowledge

Thank you for your time!

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