CalanOil is a premium omega-3 dietary supplement sourced from Arctic zooplankton and designed to support heart, brain, and metabolic health.

Our role was to redesign the company’s website and create a clearer digital experience that communicates the product’s benefits, scientific credibility, and premium positioning.

https://www.calanoil.pl/

Improving an existing website that lacked clarity and structure

The previous website contained valuable information about the product but struggled to communicate it effectively. Users could find it difficult to quickly understand the product’s benefits, its unique omega-3 source, and why it differs from standard fish oil supplements.

The main challenge was to restructure the content, simplify complex information, and create a modern interface that improves readability, trust, and overall user experience.

A strategic redesign focused on clarity and product storytelling

We redesigned the website with a strong focus on content hierarchy, visual clarity, and product education. Key product benefits, scientific background, and brand values were reorganized into clear sections supported by visual elements and simplified explanations. The new design highlights the premium nature of the product and its Arctic origin while making the information easier to understand for everyday consumers.

Research-driven redesign

Before starting the redesign, we conducted a detailed analysis of the existing website to identify usability issues, content gaps, and opportunities for improvement. This research helped us understand how users interact with the product information and where the experience could be simplified. Based on these insights, we developed a new UX structure and modern visual design that improves navigation, clarity, and the overall perception of the brand.