Social media jungle – how not to get lost and find treasures?

Social media is now a very big part of our lives. Find out how to use them effectively in your business – how to get the most out of them?

Tweets with images receive 18% more clicks and 150% more retweets than tweets without images.

LinkedIn posts with images generate a 98% higher comment rate.

In an analysis of over 1 million articles, BuzzSumo found that articles with an image once every 75-100 words received double the social media shares as articles with fewer images. (Buzzsumo)

As of January 2021, the largest demographic of U.S. Instagram users were between 25 and 35, making up 33.1% percent of Instagram’s user base in the U.S. (Statista)

In 2019, Instagram accounted for approximately 31.8% of Facebook advertising revenues, up from 13.2% in 2016. (Statista)

Of the Instagram Story formats, people prefer most, 35% say they engage with short narrative-style Stories most often, followed by interactive Stories centered around quizzes and polls. (HubSpot)

Over 500 million Instagram accounts use Stories every day, and 4 million businesses use Stories ads every month 58% of people surveyed say they have become more interested in a brand/product after seeing it in Stories.. (Instagram Business)

In a general survey of over 250 consumers, 70% said they watched Facebook Stories more often than Instagram or Snapchat Stories. (HubSpot)

Facebook posts with images see 2.3X more engagement than those without images.  (Buzzsumo)

Revenue from Pinterest shopping ads grew by 100% in 2019. (Pinterest)

Pins that show a product or service in action are 67% more likely to drive sales. (Pinterest Business)

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