Each of us judges ads and banners individually, but it is possible to detail individual aspects that will improve our evaluation.

We were able to collect the factors that affect the favorable evaluation of the audience. If you want to find out what these factors are, read our research to the end.

We used 7 sports banners for the survey. (To check the reliability of the survey, we took two survey samples – 14 images in total). We asked groups of 400 people what they thought of the images below. We asked them to rate each one on a scale of 1 to 5.

Results:

People gave the best rating to a banner consisting of an assemblage of different people training, with women dominating.

Thus, it can be seen that for people, both diversity and women’s participation are important factors in creating banner ads.