Do women rule the world?

Read 8 astonishing facts about women’s influence on the global economy, purchasing decisions, sales, and marketing.

PR specialists estimate that women account for 80% of the world’s purchasing power.

Women are the key to marketing through referrals to others. On average, a woman will recommend a product to 20 other people.

In America, 80% of women decide on the shopping list for their home.

According to a study by Boston Consulting Group, women control the majority of all expenses (91% for buying a house or flat, 94% of expenses for home furnishing, 92% for holidays, 60% for buying a car).

70% of travel consumers are women.

85% of women say that if they like a brand, they will remain loyal to it. 40% of businesses in the United States are women-owned.

Women now drive the world economy.

Globally, they control about $20 trillion in annual consumer spending, and that figure could climb as high as $28 trillion in the next five years. (Source)

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