Read our research and learn new tips to help you understand the importance of product presentation.

A product can be anything. From graphics, apps or a website to clothes and cosmetics. It doesn’t matter what kind of product you’re selling – it’s important how you present it so that it grabs your customers’ attention and is received in the best way.

To this end, we have done a number of studies.

We Focus on:

– background

– arrangement

– demonstrations

Firstly let’s talk about background:

For the survey, we used 4 images of similar but different interior photos (to check the reliability of the survey, we took two survey samples – 8 images in total).

We asked groups of 400 people what they thought of the photos below. We asked them to rate each of them on a scale of 1 to 5.

I will show you the results:

In both the first and second samples, people rated the pink scene with smoke the best.

It can be concluded that the variety of the scenery through additional elements, e.g. smoke, cause people to become curious and pay extended attention to this photograph. This results in the highest ratings.

You already know the importance of the background, or rather the extras that go with it. Now learn about the power of arrangement:

For the study, we used 8 photographs illustrating money in different ways. We asked groups of 400 people what they thought of the following photographs. We asked them to rate each of them on a scale of 1 to 5.

I will now give you the results:

The best-rated photo is the one that is the only one depicting money with greenery. We can conclude that respondents tend to favor photographs that most naturally depict aspects that are important to them.

It’s time for the latest discovery:

For the study, we used 8 photos of similar but different interior images. We asked groups of 400 people what they thought of the images below. We asked them to rate each one on a scale of 1 to 5.

Results:

The vast majority of respondents gave the highest rating to the blue-coloured photo ( blue in colour psychology is calming and inspires confidence), which shows a displayed icon on a man’s hand.

In infographics for people, the right choice of colors is important – infographics directing people to action should take the color red. The color red attracts the eye, stimulates our senses, and motivates us to take action.

If we want to show quality and professionalism – the right color will be blue. Blue inspires confidence, calms, and brings focus.

Green is the color of nature and the environment. Wanting to show the natural qualities of our products or services, choose green. In addition, studies have shown that the color green stimulates people to charity.

If you want to know more about the psychology of colors, write us and we will send you an amazing article about that.