What kind of lighting will be suitable for photography? Find out what lighting is well appreciated by people.

For the survey, we used 2 photos of the same building differing in lighting (to check the reliability of the survey, we took two survey samples – 8 photos in total). We asked groups of 400 people what they thought of the following photos. We asked them to rate each of them on a scale of 1 to 5.

I will now give you the results:

Respondents chose photos with natural, balanced, and unstressed light.

See further results of our survey and find out How are people rated on visualizations: https://kartsdesign.com/our-researches-how-are-people-rated-on-visualizations/