Do you want to know which frames people are most interested in? Read the article and find out the results of our research.

For the survey, we used 4 photos of the same building with different frames (to check the reliability of the survey, we took two survey samples – 8 photos in total). We asked groups of 400 people what they thought of the photos below. We asked them to rate each of them on a scale from 1 to 5.

I will now give you the results:

The buildings from a ‘bird’s eye perspective are the best, while those that cut off or obscure the building with additional elements are the weakest.

In second place came a photo that also shows the overall perspective – including the surroundings. This means that context is important to people.

See further results of our survey and find out what is the best time of day to take photos: https://kartsdesign.com/our-researches-what-is-the-best-time-of-day-to-take-photos/