Curious about who people are most likely to buy a product from?

We used 8 photographs depicting person for the study. We asked groups of 400 people what they thought of the photos below. We asked them to rate each of them on a scale of 1 to 5.

Below you will see all the photos we added to the study. View the photos from left to right – the results are compatible with this setting.

Now I will show you results:

Smiling women are the best rated by respondents.

In subsequent surveys on the purchase of an expensive and cheap product – the results came out similar.

The largest number of respondents would buy a product both cheap and expensive from a woman around the age of 40 who presents a professional, upright posture and smiles.