ALDI – branding – marketing materials – virtual photography – print design

ALDI – branding – marketing materials – virtual photography – print design

ALDI is one of the leading retailers in Europe. In Germany, it occupies the first place among discount shops. In 2013 ALDI celebrated its 100th anniversary: grown from a small shop in Essen into the successful ALDI Nord Group, which is represented in nine European countries and includes more than 70 regional companies. ALDI has around 60,000 employees in Germany, Belgium, Denmark, France, Luxembourg, the Netherlands, Poland, Portugal and Spain.
We designed concept flyers, a cookbook cover and a creative advert created using virtual photography. The product shoot was also done completely digitally.

 

Content with relevant images gets 94% more views than content without relevant images.
Over 70% of consumers in online shops believe that good graphics are more important than product information.
Our brain processes images 60,000x faster than text.
People remember visual information 6x better than the information they have read or heard.
91% of people like visual content over written content.