Aston Martin – virtual photography – print design – branding

Aston Martin – virtual photography – print design – branding

We all love James Bond, and we love his car – the beautiful Aston Martin.
Aston Martin is a British independent manufacturer of luxury sports cars and grand tourers. Its predecessor was founded in 1913 by Lionel Martin and Robert Bamford. Steered in 1947 by David Brown, it became associated with expensive grand touring cars in the 1950s and 1960s, and with the fictional character James Bond following his use of a DB5 model in the 1964 film Goldfinger. Their sports cars are regarded as British cultural icons.
Karts Design projected concept materials:
3D car graphic (virtual photography), printed materials, magazine cover, and layout
Content with relevant images gets 94% more views than content without relevant images.
Over 70% of consumers in online shops believe that good graphics are more important than product information.
Our brain processes images 60,000x faster than text.
People remember visual information 6x better than the information they have read or heard.
91% of people like visual content over written content.