HP – #HPSustainableImpact – branding – graphic design

HP – #HPSustainableImpact – branding – graphic design

The Hewlett-Packard is an American multinational information technology company headquartered in Palo Alto, California.
For more than 80 years, HP has been creating and improving the devices we use every day.
Most of the HP products are made from recycled waste plastics.
HP is currently focused on ocean plastics, and they sourced more than 1.7M pounds of ocean-bound plastic material as of June 2020.
We projected a few concept graphics, based on HP’s action #HPSustainableImpact.
Also the concept of the logotype redesign, and branding.
Content with relevant images gets 94% more views than content without relevant images.
Over 70% of consumers in online shops believe that good graphics are more important than product information.
Our brain processes images 60,000x faster than text.
People remember visual information 6x better than the information they have read or heard.
91% of people like visual content over written content.