We had the pleasure of working on the graphic design and branding for Kopernik Toruń, a company with a rich heritage of over 250 years in producing traditional sweets. Our task was to refresh and modernize their brand while preserving the essence of their storied history. Kopernik Toruń is a renowned and beloved company known for its high-quality traditional sweets. We were honored to collaborate with such a prestigious client and aimed to create a design that reflects their values and traditions.
Our main objectives were to modernize the brand’s visual identity, making it more appealing to contemporary consumers while honoring its historical roots. We sought to create a design that would stand out in the competitive market, enhance brand recognition, and convey the authenticity and quality of Kopernik Toruń’s products. The process began with in-depth research into the company’s history, values, and target audience. We conducted a series of workshops and consultations with the client to understand their vision and expectations. Based on our findings, we developed several design concepts that balanced modern aesthetics with traditional elements.
The final result is a refreshed brand identity that honors Kopernik Toruń’s rich history while positioning it for future growth.
