Lego – make your world real

Lego – make your world real

LEGO needs no introduction. We have probably all played with these toys. We created our imaginary worlds with Lego, developing children’s creativity and imagination. For almost 90 years (founded in 1932) we have been using Lego to bring our dreams to reality.
Did you know that Ole Kirk Christiansen the founder of LEGO, was a carpenter? He lost his business and started making toys out of scrap wood. In the beginning he made a small wooden duck toy for his children and when they loved it he put them into production to sell.
We designed the conceptual Lego ads, with the theme „Make Your World Real”. We tried to capture what is most important in Lego products – the development of creativity in children, which will be useful later in adult life.
Content with relevant images gets 94% more views than content without relevant images.
Over 70% of consumers in online shops believe that good graphics are more important than product information.
Our brain processes images 60,000x faster than text.
People remember visual information 6x better than the information they have read or heard.
91% of people like visual content over written content.