Learn how to present people in photos or graphics so that they catch the eye and are well received.
To do this, we did a series of studies that helped us understand what is important in taking pictures of people. Learn more about our results!
We investigated:
– families in photographs
– individuals
– athletes
Let’s start from families:
We used 12 photographs depicting families for the study. We asked groups of 400 people what they thought of the photos below.
We asked them to rate each of them on a scale of 1 to 5.
Photos from our research:
I will now give you the results:
Respondents rated families that show closeness, hugging, and being with their babies better.
The environment also plays a big role – as families in nature are rated higher – perhaps this is linked to a feeling of greater naturalness in relationships and the perception of feelings as genuine.
And what about individuals?
Would you like to know what kind of person would best represent your services or products?
Curious about who people are most likely to buy a product from?
We used 8 photographs depicting person for the study. We asked groups of 400 people what they thought of the photos below. We asked them to rate each of them on a scale of 1 to 5.
Below you will see all the photos we added to the study. View the photos from left to right – the results are compatible with this setting.
Now I will show you results:
Smiling women are the best rated by respondents.
In subsequent surveys on the purchase of an expensive and cheap product – the results came out similar.
The largest number of respondents would buy a product both cheap and expensive from a woman around the age of 40 who presents a professional, upright posture and smiles.
Last group is athletes:
We used 7 sports banners for the survey. (To check the reliability of the survey, we took two survey samples – 14 images in total). We asked groups of 400 people what they thought of the images below. We asked them to rate each one on a scale of 1 to 5.
Results:
People gave the best rating to a banner consisting of an assemblage of different people training, with women dominating.
Thus, it can be seen that for people, both diversity and women’s participation are important factors in creating banner ads.
Good photos are a tough challenge – as you can see, people like photos that are diverse, but enhanced with a smile. Photos that show emotion and closeness. Photos that have something to do with nature.
For a photo to be successful, it is not enough to make a good acquaintance. The environment, the background and your emotions are also important!
How to make the best photography of architecture?
What factors have a key impact on people’s judgment?
Here you will find the answer.
In our research it came out that for the viewers the most important four aspects in visuals are:
– lights settings
-color intensity
-the time of day
-perspective
At the very beginning, the light setting:
For the survey, we used 2 photos of the same building differing in lighting (to check the reliability of the survey, we took two survey samples – 8 photos in total). We asked groups of 400 people what they thought of the following photos. We asked them to rate each of them on a scale of 1 to 5.
I will now give you the results:
For people the most important thing is natural lights. Respondents chose photos with natural, balanced, and unstressed light.
If you balance the colors and adjust the lights accordingly, you can be guaranteed appreciation.
You already know a thing or two about lights, now learn what power color intensity has:
For the study, we used 4 photos of the same building with different color intensities: from the strongest to the weakest, i.e. black and white (to check the reliability of the study, we took two test samples – 8 photos in total).
We asked a group of 400 people what they thought of the following photos. We asked them to rate each of them on a scale of 1 to 5.
I will now present the results to you:
The results clearly showed that the color intensity should be high, but not maximum. Respondents overwhelmingly chose the photos with increased color intensity, and those with the strongest colors were chosen second.
The lower the intensity of the colors in the photograph, the lower the respondents’ ratings – black and white photographs fared the worst, while slightly better, but still poorly, were those with strongly reduced intensity.
A golden balance is needed in life as well as in color intensity.
You already know the right color balance, and at what time of day to apply it?
For the study, we used 4 photos of the same building at different times of day: at sunrise and at sunset, at midday, and at night (to check the reliability of the study, we took two test samples – 8 photos in total).
We asked groups of 400 people what they thought of the following photos. We asked them to rate each of them on a scale of 1 to 5.
I will show you the results:
The respondents’ favorite times of day were west (3.83) and east (3.63). The night visualizations were the worst.
It is no coincidence that the most beautiful part of the day is said to be the ‘golden hour. At this time, buildings will look best for photography.
The final factor is perspective. Find out from which perspective your photos are most intriguing:
For the survey, we used 4 photos of the same building with different frames (to check the reliability of the survey, we took two survey samples – 8 photos in total).
We asked groups of 400 people what they thought of the photos below. We asked them to rate each of them on a scale from 1 to 5.
I will now give you the results:
The buildings from a ‘bird’s eye perspective are the best, while those that cut off or obscure the building with additional elements are the weakest.
In second place came a photo that also shows the overall perspective – including the surroundings. This means that context is important to people.
How to make the best photography of architecture?
What factors have a key impact on people’s judgment?
Here you will find the answer.
In our research it came out that for the viewers the most important four aspects in visuals are:
– lights settings
-color intensity
-the time of day
-perspective
At the very beginning, the light setting:
For the survey, we used 2 photos of the same building differing in lighting (to check the reliability of the survey, we took two survey samples – 8 photos in total). We asked groups of 400 people what they thought of the following photos. We asked them to rate each of them on a scale of 1 to 5.
I will now give you the results:
For people the most important thing is natural lights. Respondents chose photos with natural, balanced, and unstressed light.
If you balance the colors and adjust the lights accordingly, you can be guaranteed appreciation.
You already know a thing or two about lights, now learn what power color intensity has:
For the study, we used 4 photos of the same building with different color intensities: from the strongest to the weakest, i.e. black and white (to check the reliability of the study, we took two test samples – 8 photos in total).
We asked a group of 400 people what they thought of the following photos. We asked them to rate each of them on a scale of 1 to 5.
I will now present the results to you:
The results clearly showed that the color intensity should be high, but not maximum. Respondents overwhelmingly chose the photos with increased color intensity, and those with the strongest colors were chosen second.
The lower the intensity of the colors in the photograph, the lower the respondents’ ratings – black and white photographs fared the worst, while slightly better, but still poorly, were those with strongly reduced intensity.
A golden balance is needed in life as well as in color intensity.
You already know the right color balance, and at what time of day to apply it?
For the study, we used 4 photos of the same building at different times of day: at sunrise and at sunset, at midday, and at night (to check the reliability of the study, we took two test samples – 8 photos in total).
We asked groups of 400 people what they thought of the following photos. We asked them to rate each of them on a scale of 1 to 5.
I will show you the results:
The respondents’ favorite times of day were west (3.83) and east (3.63). The night visualizations were the worst.
It is no coincidence that the most beautiful part of the day is said to be the ‘golden hour. At this time, buildings will look best for photography.
The final factor is perspective. Find out from which perspective your photos are most intriguing:
For the survey, we used 4 photos of the same building with different frames (to check the reliability of the survey, we took two survey samples – 8 photos in total).
We asked groups of 400 people what they thought of the photos below. We asked them to rate each of them on a scale from 1 to 5.
I will now give you the results:
The buildings from a ‘bird’s eye perspective are the best, while those that cut off or obscure the building with additional elements are the weakest.
In second place came a photo that also shows the overall perspective – including the surroundings. This means that context is important to people.
