What is important to people when they buy, and how can we influence our customers’ decisions?
You may be wondering what the key factors are for customers when purchasing products or services. Read the article below to find out more about our research findings and you will be able to dispel your doubts.
We used 4 factors for the study: money, quality, social interaction, and ecology.
Control group:
We asked a group of 400 people to rate the importance of: money, quality, social interaction, and ecology on a scale of 1 to 5.
Study group:
We asked a group of 400 people to rate the importance of: money, quality, social interactions, and ecologies on a scale of 1 to 5. Prior to the rating, our respondents were asked to rate on a scale of 1 to 5 graphics depicting different depictions of money and ecologies.
Results:
Control group:
Study group:
For both the control and research groups, quality and price were the most important factors when shopping.
The results related to ecology changed. In the research group, the evaluation of both ecology took higher notes.
