There are lots of different ways to present your company’s brand and its products. From website design to social media marketing, there are numerous opportunities for businesses of all sizes and niches to advertise their brand and their individual products. One particularly impactful way to do this is through the use of banners. Banners are eye-catching visuals that can be used at promotional events, as well as in other places like stadiums, outdoor markets, public buildings or even on private property with the permission of the property owner. Banners can have a big impact in drawing attention to your business and its products. Designing a great banner isn’t easy though. There are several factors you need to keep in mind when designing a banner if you want it to stand out from the crowd.
Stay on brand
When designing a banner, you need to make sure that it stays true to the brand of your business. If your brand is based around a specific colour palette and logo, you need to make sure your banner reflects these colours and logos. If your brand is based around a specific logo, but you decide to create a banner that uses a different colour palette, your banner will fall away from your brand. Your banner may still be an effective advertising tool, but it will fall away from what your brand is all about. If you want your banner to stay on brand, you need to make sure you select the correct colour palette and logos for your banner. Make sure that your banner design is consistent with the rest of your brand, or it won’t be effective at advertising your business.
Make it big and clear
Make sure that your banner is large and very clear. If your banner is small and unreadable, it won’t have nearly as much impact as a banner that is large enough for people to clearly see. Small banners may catch attention, but they won’t have the same effect as a large, clear banner. If your banner is large and clear, it is also much more likely to have an impact on the people who walk past it. If a banner is small and unclear, people will quickly walk past it without having any idea what it is advertising. If you want your banner to be effective, make sure that it is large enough for everyone to clearly see.
Use the correct colours
When designing a banner, you need to make sure that the colours you use are correct. You may want to use a colour palette that is associated with a particular cause or type of business, but you need to make sure that these colours also fit your brand. If you don’t, you risk having your banner fall away from your brand. If your banner uses colours that don’t fit your brand, your banner is less likely to have the impact that you want it to have. Your banner may draw attention, but it won’t be attending that is helpful or that is beneficial to your business. If you want to use colours in your banner, make sure that they fit your brand.
Bring in your logo
If your logo is already designed, you should definitely consider bringing it into your banner design. Your logo is associated with your brand, so by bringing it into your banner, you are bringing your brand into your banner. If you are bringing your logo into your banner, you need to make sure that you keep it consistent with how it looks on all other branded materials. If your logo is inconsistent in your banner, it will fall away from your brand and won’t be as effective at advertising as it could be. If you are designing a banner, you should definitely consider bringing your logo into the design. If you do bring your logo into your banner design, you should consider where to place it. The best place to put your logo in a banner design is at the top or bottom of the banner. Putting it in the centre of the banner may make it difficult to read, and putting it at the top or bottom of your banner will keep it consistent with how it appears on other branded materials.
Add a call to action
If you want your banner design to be effective, you should consider adding a call to action. A call to action is a phrase that tells people what they should do after viewing your banner. This could be anything from “take a look at our website” to “stop by our store”. If you want your banner to be effective, you should definitely include a call to action in the design. Make sure that the call to action is clear and easy to understand. If your call to action is confusing or difficult to understand, it won’t be effective in getting people to do what you want them to do. If you want your banner to pull people in and have a big impact, you need to make sure that you put some thought into designing it. It is important to keep the design consistent with your brand, make sure that it is large and clear and use the correct colours, logos and call to action.
Show your product in action
Another way that you can design a banner that stands out from the crowd is by showing your product in action. This is particularly effective if your business sells a service or product that doesn’t easily fit into a category or that isn’t easily represented in a picture. If you sell a service, you can create a banner that shows people how your product would benefit them in a way that words simply can’t. This is particularly effective for businesses that provide services that people don’t always know what they’re getting into. If you sell a product, you can create a banner that shows your product in action. This is particularly effective for products that people want to see in action, but that may not be easily represented in a picture.
Summing up
If you want your banner to stand out from the crowd, you need to make sure that it is large and clear, uses the correct colours, brings in your logo, uses a call to action, shows your product in action and uses the correct colours. Remember, the more effective your banner is, the more people will see it, and the more people who see your banner, the more business you will get. Banners are a cost-effective way to advertise your business, and with some careful consideration and design, you can create an effective banner that will draw attention to your business and its products.
