by Kajetan Stachowiak | Nov 4, 2021 | Article
Which emotions are effective for advertising campaigns? Everyone experiences different emotions during their lifetime. From the positive and motivating ones to the negative ones connected with sadness, pain or fear. The same is true of advertising. To intrigue...
by Kajetan Stachowiak | Nov 4, 2021 | Article
How to make advertising an effective source of promotion? Nowadays, the world receives between 3,000 and 5,000 pieces of advertising information every day. This leads to an advertising clamour that is felt not only by consumers but also advertisers. The question we...
by Kajetan Stachowiak | Nov 3, 2021 | Article
Instagram – what can you do to create an effective ad and not be overlooked? The number of active accounts on Instagram per month exceeds 1,000,000,000 users. Half a billion users visit the application every day. 1,000,000,000 photos are published every day!...
by Kajetan Stachowiak | Nov 3, 2021 | Article
How does colour influence the purchase decision? Colour for every person is a key element when choosing a product, with as many as 65% of people admitting that colour is the most important factor that prompts them to make a purchase. Interestingly, each shade and...
by Kajetan Stachowiak | Nov 3, 2021 | Article
How do graphics influence purchasing decisions? Each of us browses through information on Internet search engines throughout the day. Usually, we also come across advertisements, which, thanks to attractive photographs, are able to make us click and take a closer look...
by Kajetan Stachowiak | Nov 3, 2021 | Article
Fine feathers make fine birds – let’s talk about BRANDING Visual identification is the basis of our brand’s image. The main idea is to create a clear and coherent market identification and to stand out from the crowd. A visual identification system...
