Do you want to know how to create infographic presentations on the web so that they hold your audience’s gaze?
Find out which and how the presented symbols are chosen by our respondents.
For the study, we used 8 photos of similar but different images. We asked groups of 400 people what they thought of the images below. We asked them to rate each one on a scale of 1 to 5.
Results:
The vast majority of respondents gave the highest rating to the blue-coloured photo ( blue in colour psychology is calming and inspires confidence), which shows a displayed icon on a man’s hand.
In infographics for people, the right choice of colors is important – infographics directing people to action should take the color red. The color red attracts the eye, stimulates our senses, and motivates us to take action.
If we want to show quality and professionalism – the right color will be blue. Blue inspires confidence, calms, and brings focus.
Green is the color of nature and the environment. Wanting to show the natural qualities of our products or services, choose green. In addition, studies have shown that the color green stimulates people to charity.
If you want to know more about the psychology of colors, write us and we will send you an amazing article about that.
