What factors have a key impact on people’s judgment?

Here you will find the answer.

In our research it came out that for the viewers the most important four aspects in visuals are:

– lights settings

-color intensity

-the time of day

-perspective

At the very beginning, the light setting:

For the survey, we used 2 photos of the same building differing in lighting (to check the reliability of the survey, we took two survey samples – 8 photos in total). We asked groups of 400 people what they thought of the following photos. We asked them to rate each of them on a scale of 1 to 5.

I will now give you the results:

For people the most important thing is natural lights. Respondents chose photos with natural, balanced, and unstressed light.

If you balance the colors and adjust the lights accordingly, you can be guaranteed appreciation.

You already know a thing or two about lights, now learn what power color intensity has:

For the study, we used 4 photos of the same building with different color intensities: from the strongest to the weakest, i.e. black and white (to check the reliability of the study, we took two test samples – 8 photos in total).

We asked a group of 400 people what they thought of the following photos. We asked them to rate each of them on a scale of 1 to 5.

I will now present the results to you:

The results clearly showed that the color intensity should be high, but not maximum. Respondents overwhelmingly chose the photos with increased color intensity, and those with the strongest colors were chosen second.

The lower the intensity of the colors in the photograph, the lower the respondents’ ratings – black and white photographs fared the worst, while slightly better, but still poorly, were those with strongly reduced intensity.

A golden balance is needed in life as well as in color intensity.

You already know the right color balance, and at what time of day to apply it?

For the study, we used 4 photos of the same building at different times of day: at sunrise and at sunset, at midday, and at night (to check the reliability of the study, we took two test samples – 8 photos in total).

We asked groups of 400 people what they thought of the following photos. We asked them to rate each of them on a scale of 1 to 5.

I will show you the results:

 

The respondents’ favorite times of day were west (3.83) and east (3.63). The night visualizations were the worst.

 

It is no coincidence that the most beautiful part of the day is said to be the ‘golden hour. At this time, buildings will look best for photography.

The final factor is perspective. Find out from which perspective your photos are most intriguing:

For the survey, we used 4 photos of the same building with different frames (to check the reliability of the survey, we took two survey samples – 8 photos in total).

We asked groups of 400 people what they thought of the photos below. We asked them to rate each of them on a scale from 1 to 5.

I will now give you the results:

 

The buildings from a ‘bird’s eye perspective are the best, while those that cut off or obscure the building with additional elements are the weakest.

In second place came a photo that also shows the overall perspective – including the surroundings. This means that context is important to people.