How important is background in product perception? Find out which backdrop worked out THE BEST!


Explore the opinions of others and find out which interior design is most appreciated by people.


For the survey, we used 4 images of similar but different interior photos (to check the reliability of the survey, we took two survey samples – 8 images in total). We asked groups of 400 people what they thought of the photos below. We asked them to rate each of them on a scale of 1 to 5.

I will show you the results:

In both the first and second samples, people rated the pink scene with smoke the best.

It can be concluded that the variety of the scenery through additional elements, e.g. smoke, cause people to become curious and pay extended attention to this photograph. This results in the highest ratings.

It is great to share knowledge

Thank you for your time!

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