The latest website redesign for Esri aimed to improve design, functionality, and overall user experience. To assess the effectiveness of these changes, a survey was conducted among 500 respondents, and the results clearly show that the new version of the website received a positive reception.

Functionality and Trust

One of the key priorities of the redesign was to enhance the website’s functionality, aiming to provide users with a more comfortable and intuitive experience. The majority of respondents rated the new version of the website as more functional and easier to use. Additionally, the refreshed design inspired greater trust, which could positively impact conversion rates and users’ purchasing decisions.

Modern Design and Aesthetics

The new version of the Esri website was highly rated in terms of appearance. Users appreciated the modern design, which not only enhances the visual appeal of the site but also improves the content browsing experience. The survey conducted showed that the majority of respondents noticed a significant improvement compared to the previous version of the website.

• As many as 71,4% Respondents considered the new version more modern compared to the old one.

• 77,4% of users stated that the design is visually appealing.

Clarity and Intuitiveness

The new information architecture and optimized menu made navigation on the website more intuitive and convenient. Users appreciated the organized layout of the content, which makes it easier to quickly find the necessary information. Clarity and ease of navigation were key aspects of the redesign:

• 61,2% of users found the new version to be more transparent.

• Regarding the ease of finding information, 63,8% of respondents preferred the new website.

Uniqueness and Originality

The new Esri website was rated as interesting and original. Users highlighted its unique character, which sets it apart from others. The high ratings regarding the website’s uniqueness and engaging nature indicate that the redesign effectively grabs attention and creates a positive impression among visitors.

Mobilne Responsivness

In the era of mobile devices, adapting the website to smaller screens became a key element of the redesign. Most users found the new version to be better optimized for mobile devices. Additionally, the website received high ratings for its appearance on mobile devices, confirming its functionality and aesthetics on smaller screens.

Overall Website Rating

Summing up all the key aspects of the redesign, the new version of the Esri website received a very positive reception.

• 83,6% of respondents considered the website to be modern, which reflects the effectiveness of the changes made and its adaptation to contemporary standards.

The modernization of the Esri website brought visible benefits. The new version was rated as more aesthetically pleasing, functional, and intuitive. These changes have positively impacted the perception of the brand by users and their willingness to purchase products or services. The website is now better optimized for mobile devices and inspires greater trust among visitors. The survey results confirm the success of the redesign project.