B2B selling: what is it and what are its most important principles?
B2B selling: what is it and what are its most important principles? As many as 61% of salespeople believe that it is much harder to sell a service or product today than it was a few years ago. Business-To-Business selling is mainly characterised by the fact that we...
A diverse world of impressions – advertising on Pinterest
A diverse world of impressions – advertising on Pinterest For 65% of customers, colour is the most important factor when choosing a product for everyday use. It is only after several encounters with an advertisement that a potential buyer pays attention to a...
Advertising – a developing hornet plague or a productive source of honey?
Advertising – a developing hornet plague or a productive source of honey? Every day we come across various forms of advertising. From banners to TV commercials, online advertising or the more old-fashioned methods in the form of flyers or advertisements in...
Products on big screens: What does it take to make a banner ad grab attention?
Products on big screens: What does it take to make a banner ad grab attention? 90% of information sent to the brain is visual. It takes several encounters with an advertisement to make a potential buyer take notice of a particular product. Research shows that we...
