Business is Visual
KartS Knowledge
We believe that good design is just one aspect of success; above all, performance requires knowledge.
Do You Wonder How to Make the Best Visualization of Architecture?
Have you wondered what factors have a key impact on people's judgment? We go to you with an answer. In our research, it came out that for the viewers the most critical four aspects of visuals are: -the time of day -color intensity -perspective -the presence or...
Would You Like to Know What Kind of Person Would Best Represent Your Services or Products?
Curious about who people are most likely to buy a product from? We used 8 photographs depicting person for the study. We asked groups of 400 people what they thought of the photos below. We asked them to rate each of them on a scale of 1 to 5. Below you will see all...
An Attention-grabbing Banner? Find Out How to Make the One.
Each of us judges ads and banners individually, but it is possible to detail individual aspects that will improve our evaluation. We were able to collect the factors that affect the favorable evaluation of the audience. If you want to find out what these factors...
How to represent money in pictures? Find out the best way to do it… RESEARCH!
Would you like to find out which depiction of money people are interested in the most? Find out how people rate photographs of money and what makes one photograph to be rated lower and another much higher. For the study, we used 8 photographs illustrating money in...
How to Present People in Graphics
When you create a visual aid for your audience, it is important to make sure it’s clear and concise. This can be challenging when it comes to presenting people in graphics because we are talking about people, not cars or widgets. Because of that, there are some...
What time will the best architectural photos come out? Explore the latest results of our research.
Probably curious about what time of day to take architectural photographs or visualization. I have good news for you: we have investigated this factor. For the study, we used 4 photos of the same building at different times of day: at sunrise and at sunset, at midday,...
5 actions that will make you a good leader.
A little boy came to his father one day and asked: “Dad, tell me, what can I do to make all my classmates like me and follow my lead? I have good ideas, but I can’t convince anyone. I can’t get everyone to take my word for it.” Being a leader is about leading people...
Do you want your hotel to be a place that people want to return to? 10 steps: how to create an eye-catching online image for hotels?
46,1 % of people say that the appearance of a website is the most important criterion for assessing the credibility of a hotel. Holiday destinations with professional websites are more easily searched online and have significantly higher prices than those without or...
How to Present Your Product in the Best Way and Gain New Customers
Read our research and learn new tips to help you understand the importance of product presentation. A product can be anything. From graphics, apps or a website to clothes and cosmetics. It doesn't matter what kind of product you're selling - it's important how you...
How to Make the Best Photography of Architecture?
What factors have a key impact on people's judgment? Here you will find the answer. In our research it came out that for the viewers the most important four aspects in visuals are: - lights settings -color intensity -the time of day -perspective At the very...
How to take photos of the family? 3 factors to pay attention to!
What do you think influences a family's high ratings in a photograph? Read the article and find out the results. We used 12 photographs depicting families for the study. We asked groups of 400 people what they thought of the photos below. We asked them to rate each of...
How to set the lights to make favorably photographs? Learn more with our research.
What kind of lighting will be suitable for photography? Find out what lighting is well appreciated by people. For the survey, we used 2 photos of the same building differing in lighting (to check the reliability of the survey, we took two survey samples - 8 photos in...
From what perspective take photos to make your audience curious? Discover the perspective that catches the eye!
Do you want to know which frames people are most interested in? Read the article and find out the results of our research. For the survey, we used 4 photos of the same building with different frames (to check the reliability of the survey, we took two survey samples -...
In search of motivation: 6 steps on how to find the energy to take action.
Wondering what you can do to wake up with a burst of energy every day? Do you notice that your motivation definitely decreases during the autumn and winter periods? Do you want to be active and successful, but you just can’t seem to get going? Motivation is a state of...
How to Manage Your Time Effectively: 8 Ways to Boost Your Productivity
Time management is a skill that you can learn and improve over time. No matter what your job or situation, you can always be more efficient and organized in how you use your time. Managing your time well also improves your quality of life. It means you have more time...
The Role of Graphic Design in Architecture and Real Estate: The Best Tips to Make Your Building Stand Out
Are you an architect, developer, or real estate agent who is looking to make a mark in your niche? If the answer is yes, then this article is for you. The field of architecture and real estate is constantly evolving with new technologies and ideas coming up every day....
Money, Quality or Ecology – What Factors Are The Most Important to Respondents?
What is important to people when they buy, and how can we influence our customers' decisions? You may be wondering what the key factors are for customers when purchasing products or services. Read the article below to find out more about our research findings and...
Mood & Read BRANDING – learn about the process of creating a website
Mood and Read is a portal that aims to provide knowledge within psychology and business. Additionally, it provides access to copywriting services and business advice. The audience for Mood and Read The audience for Mood and Read is mainly women, as well as people...
How important is background in product perception? Find out which backdrop worked out THE BEST!
Explore the opinions of others and find out which interior design is most appreciated by people. For the survey, we used 4 images of similar but different interior photos (to check the reliability of the survey, we took two survey samples - 8 images in total). We...
Do people make an important part of visualization? Explore the results of our research and find out what is KEY in architectural visualizations.
How are people rated on visualizations? Read the article and find out how respondents rated the visualization with and without people. For the study, we used 4 photos of the same building with different numbers of people: from the largest number of people playing a...
What color intensities will be perfect for photography? Find out if you think the same as others: research
If you are wondering how color intensity affects the attractiveness of a photograph, you have come to the right place. For the study, we used 4 photos of the same building with different color intensities: from the strongest to the weakest, i.e. black and white (to...
Sense of security in sales: what can you do to make customers trust your brand?
At the outset, it is worth mentioning that a sense of security is different for each person, and it becomes more important as the price increases in a transaction. If your services are expensive, the sense of security will be a key issue influencing the decision on...
What is Financial Intelligence and Why You Need It For Your Business
In today’s business world, financial intelligence is an essential skill for any company or individual. Financial intelligence is the ability to understand your financial situation and make intelligent decisions to improve it. This type of intelligence helps you...
How to Work with a Designer and Get Exactly What You Need
You may have an amazing product idea, but if you can’t communicate it to others in a way that’s compelling and clear, your design will suffer. And unless you have both visual and verbal skills, it might be difficult to find someone who can help you visually represent...
