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Acromed – Website

01 About project

ACROMED is a medical clinic in Warsaw providing care under the Polish public health system (NFZ). We redesigned the website and added two self-service tools that took the most repetitive patient requests off the phone line: online confirmation and cancellation of appointments, and online prescription requests.

ACROMED website presentation

02 Challenges

1. Everything went through the phone

Confirming a visit, cancelling one, asking for a repeat prescription — all of it required a call, which kept the line busy and the staff occupied.

2. NFZ content is mandatory, long and dense

Coordinated care, preventive programmes, vaccinations, EU-funded project information — none of it can be cut, all of it has to be findable.

3. The site didn't reflect the clinic

The old design looked dated and undersold the range of care actually available.

ACROMED presentation
ACROMED presentation
ACROMED presentation

03 Solutions

1. Full redesign

A clear, modern medical look: strong hero message, readable typography, real photography of the team, and one consistent visual system across the whole site.

2. Structured, not shortened, content.

The obligatory NFZ material sits in collapsible sections, so the page stays scannable while every required detail remains available.

3. Online appointment confirmation and cancellation.

Patients handle their own visits on the site instead of calling — the single biggest source of inbound calls, removed.

4. Online prescription requests.

Repeat prescriptions are requested through a form, which replaces the call and gives the clinic a written, complete request.

5. Trust signals built into the page

Named specialists, languages spoken, FAQ, three clear ways to register as a patient, and the EU funding disclosure presented properly rather than buried.

ACROMED presentation
ACROMED website presentation

04 Goals

01

 

Take load off the phone line

Let patients confirm, cancel and request prescriptions online

02

 

Look like the clinic it is

A modern, credible design that matches the standard of care

03

 

Make joining obvious

A clear path from visitor to registered patient

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